The 2018 Barbell Brigade Lux Collection marked a monumental moment in the legacy of the brand's apparel. Conceived to commemorate the strides of the woman influencer in the contemporary fitness space, the SS18 Lux Campaign disrupted traditional gender expectations and initiated identity-based political conversation in both men and women alike. In a space that is expectedly both hypermasculine and misogynistic, ripples were made, beliefs were questioned, and a lasting impact was left.
"Introducing Lux, our first-ever Barbell Brigade cut and sew offering. Inspired, crafted, and enhanced by athletes FOR athletes, the Lux Collection is bound to become a wardrobe staple both in and out of the gym. Make a statement, take a stand — only you define you. Confidence never looked so clean."
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